I am Kerdu – a former professional basketball player who made a life-changing pivot at nearly age of 40 when I discovered how to train my own mindset.
Inspired by personal growth and transformation, I founded the Mindset Fitness platform – gym for your mind. As a mindset coach I work with professional athletes and train businesses level up their team performance..
My experience and working with athletes has taught me how to build skills like staying focused, managing emotions, and boosting confidence under pressure. These same skills are just as important in business, where leaders often face tough decisions and unexpected challenges.
I recently earned an MBA from TalTech, building on my bachelor’s degree in communication from Auburn University. In my master’s thesis, I studied how self-handicapping—fear of failure or success—can hold people back in sports and business. Based on this, I created a simple 5-step strategy to help identify and overcome these barriers.
I am a certified neuroencoding specialist and keynote speaker, trained by Joseph McClendon III. I use this expertise daily as a coach and a trainer. applying science-based techniques to help break negative behavior patterns and achieve desired results.
I’m also a proud member of BNI (Business Networking International), the world’s leading business networking organization, and currently serve as president of the North Star Tallinn group.
The core values of Mindset Fitness are inspired by Kobe Bryant’s Mamba Mentality,which I became passionate about after an unforgettable experience playing against him at an Adidas streetball tournament in Paris.
My mission is to inspire athletes, business leaders, and their teams to reach the next level by turning fears into strengths and doubts into confidence through mindset training.
Let's get further faster together!
Change you mindset, change your life.
Saatejuht
We bring you optimistic, practical, and less-than-an-hour shows along with short Mindset Fitness training sessions to nourish your mindset with positive and growth-oriented information.
Loe, mida koolitustel osalejad räägivad
Vinca Minor OÜ
“Minu jaoks oli meililistiga alustamise juures seni kõige suurem takistus teadmatus kuidas seda teha. Peale Kerdu koolitusel osalemist ja tema poolt väga hästi uue informatsiooni edasi andmist, on kõik palju selgem. Mul on nüüd suur soov kohe peale hakata, sest see kõik tundub tõeliselt vinge!”
Personalileidja CEO
"Kerdu motivates, energizes and makes business and mindset tips 'easy to digest' for everyone. He always brings warmth and positivity to his endeavors. His knowledge and recommendations on digital marketing have had a great impact on my own business goals. Kerdu is a great person to work with ."
Ägeege CEO
"Kerdu helped me keep my many thoughts and ideas in a mess and find focus. With small, consistent steps, he has supported me in taking the email list, the first video training and other steps towards my dreams. I am grateful for the very pleasant cooperation. I highly recommend it!"
kerdu@mindsetfitness.ee