Basketball wasn’t just my passion—it was my identity. It opened doors and took me from Estonia to the U.S., where I played Division 1 at Auburn University and later professionally in Europe. For 10 years, I proudly wore the Estonian national team jersey. I trained relentlessly, played through pain, and sacrificed so much to be my best. But no one ever taught me the most important skill—how to train my mind.

Like many athletes, I believed that working harder was the answer. But the more I pushed, the more fear, self-doubt, and hesitation held me back. I was limiting myself without even realizing it. When my playing career ended, I faced a question I wasn’t prepared for—who am I without basketball?

Determined to find answers, I began studying how mindset truly works. I discovered that mental strength can be trained just like physical strength, and that realization changed everything. I learned to break through my own limitations and prove to myself what I was truly capable of. I realized I was more than just an athlete—I was someone who could learn, grow, and redefine success. That’s when my journey as a mindset coach and entrepreneur began.

I earned an MBA from TalTech, where I researched self-handicapping—how fear holds back not only athletes but also business leaders and entrepreneurs. I became a Certified Neuroencoding Specialist under Joseph McClendon III and started sharing these tools with others. My entrepreneurial path also led me to become President of BNI North Star Tallinn (Business Networking International), where I lead one of Estonia’s business networking groups.

But I didn’t just want to gain knowledge—I wanted to share it. That’s why I founded Mindset Fitness—to help high achievers, whether in sports or business, train their mental muscles, develop a winning mindset, and break through the self-imposed barriers that limit their success.

As a mother of two young athletes, I see firsthand how critical it is to train the mind—not just for sports, but for life in general.

One of my biggest inspirations came from an unforgettable encounter with Kobe Bryant at an Adidas streetball tournament in Paris. At the time, I didn’t fully understand what Mamba Mentality meant. But years later, as I studied his mindset, it became a foundation for my work.

If you’re someone striving for the next level—whether in sports, business, or life—know this: your next breakthrough isn’t about working harder. It’s about thinking differently.

Because the mindset that drives elite athletes to win is the same mindset that builds unstoppable leaders.

Faster. Further. Together.