Kerdu Lenear
Inspiring. Practical.
Engaging.
Kerdu not only inspires you and your team to change the way you think, but also teaches you how to do it through practical mindset trainings.
Train Your Team for Peak Performance
Manage emotions, increase courage and stay competitive
Reaching the top in business requires the same courage, focus, and consistency as in elite sports. Uncertainty and fear can lead to indecision and self-doubtthat hinders growth and innovation.
Mindset Fitness helps you and your team:
- Make bold decisions quickly – avoid the trap of overanalysing and keep your focus on what is important.
- Manage stress and emotions – use techniques from elite athletes to stay confident under pressure.
- Practice a winning mentality – develop habits that will help you stay competitive and succeed.
We train teams like professional athletes and turn fears into victories!
Mindset Fitness CEO & Founder
Kerdu Lenear
What do you need?
Why invite Kerdu for a training?
Kerdu not only inspires you, your team or audience to improve the quality of your life, but also teaches you how to do it through fun, practical and science based mindset exercises, in both Estonian and English.
Want to train your team's mental muscles?
Mindset Fitness training topics
Past events
Mindset Fitness trainings
Kerdu not only inspires you or your team to change your mindset but also teaches how to do it through engaging mindset training sessions.
/ Kerdu Lenear
"Still the same girl with the same name, just a different MINDSET and a new game."
Basketball wasn’t just my passion—it was my identity. It opened doors and took me from Estonia to the U.S., where I played Division 1 at Auburn University and later professionally in Europe. For 10 years, I proudly wore the Estonian national team jersey. I trained relentlessly, played through pain, and sacrificed so much to be my best. But no one ever taught me the most important skill—how to train my mind.
Like many athletes, I believed that working harder was the answer. But the more I pushed, the more fear, self-doubt, and hesitation held me back. I was limiting myself without even realizing it. When my playing career ended, I faced a question I wasn’t prepared for—who am I without basketball?
Determined to find answers, I began studying how mindset truly works. I discovered that mental strength can be trained just like physical strength, and that realization changed everything. I learned to break through my own limitations and prove to myself what I was truly capable of. I realized I was more than just an athlete—I was someone who could learn, grow, and redefine success. That’s when my journey as a mindset coach and entrepreneur began.
I earned an MBA from TalTech, where I researched self-handicapping—how fear holds back not only athletes but also business leaders and entrepreneurs. I became a Certified Neuroencoding Specialist under Joseph McClendon III and started sharing these tools with others. My entrepreneurial path also led me to become President of BNI North Star Tallinn (Business Networking International), where I lead one of Estonia’s business networking groups.
But I didn’t just want to gain knowledge—I wanted to share it. That’s why I founded Mindset Fitness—to help high achievers, whether in sports or business, train their mental muscles, develop a winning mindset, and break through the self-imposed barriers that limit their success.
As a mother of two young athletes, I see firsthand how critical it is to train the mind—not just for sports, but for life in general.
One of my biggest inspirations came from an unforgettable encounter with Kobe Bryant at an Adidas streetball tournament in Paris. At the time, I didn’t fully understand what Mamba Mentality meant. But years later, as I studied his mindset, it became a foundation for my work.
If you’re someone striving for the next level—whether in sports, business, or life—know this: your next breakthrough isn’t about working harder. It’s about thinking differently.
Because the mindset that drives elite athletes to win is the same mindset that builds unstoppable leaders.
Faster. Further. Together.
Change you mindset, change your life.
Kerdu Lenear - Mindset Fitness Founder and CEO
Feedback from
Kerdu's inspiration to others
Read what people who have worked with Kerdu are saying.
Head of B2B ICT Solutions Delivery and Operations at Telia
"In my opinion, the topic of self-handicapping is very important and would actually help all people to become more aware of themselves and to develop the ability to overcome their fears, but in particular it could benefit managers who have bigger projects, decisions and responsibilities and who could further help their people as well. I think that with this training, you will learn to observe and notice yourself and others, and therefore you will be able to behave more consciously in the following situations."
Combat Ready CEO
"I was already quite aware before the training, but it consolidated previously known knowledge from a different angle. Every person needs to make decisions, and this method tells how to structure disconnection from emotions. Emotional decisions are never good decisions. I especially liked the hands-on approach and trial and error, which created a deeper understanding of how to consolidate and structure my own techniques. The personal story through the athlete's point of view added value."
Jaanika Rannula
Participant in the Äripäev Koolituskonverents
"Kerdu was a good communicator, meaningful and practical. A good reminder to pat yourself on the back from time to time and say thank you! It's especially nice that you came to me during the break and continued the topic. What an attentiveness!"
Krista Luts
ERR
"The training was very effective and useful for me. The STOP technique turned out to be a simple and practical tool that I could start using immediately. The explanations of how the brain works helped me better understand my own reactions and behavioral patterns. The training confirmed the fears that I was already aware of and gave me the opportunity to deal with them more consciously and effectively. The techniques I learned worked quickly and were simple and clear in structure."
Margus Maidla
Ministry of Finance
"The most useful topic of the training for me was the STOP technique, which helped me become more aware of the need to stop negative thoughts and reactions. I found the technique to be effective and the trainer's explanations were clear enough to understand the topics"
Birgit
Stebby
"I practiced the STOP technique consistently every morning, and it helped me stay calm in difficult communication situations. I find the technique very effective and efficient, and I definitely plan to continue using it."
top executive, entrepreneur, money wisdom enthusiast
"Understanding self-obstacle and self-analysis based on it is very useful not only in management, but in every area of life. It allows managers to better understand employees and gives one additional tool to help their team find areas for development. Through self-analysis, I discovered how I can simply increase my efficiency and I found a topic that I didn't realize existed for a long time. As a quick decision maker, I have taken more time than usual to make a decision for myself. Instead of simply trusting the opinion of experts and moving forward based on it in many workshops. The Self-Resistance workshop opened up the opportunity to look inside yourself instead of just giving a large amount of knowledge without the ability to use it in practice."
Kaari Kangro
Participant at the Central Estonian Entrepreneurial Women's Conference
"I liked the active audience involvement, which helped to solidify what was shared. I understood more clearly how fear of success was holding me back, and I can now notice it better. The simplicity of the STOP technique was very effective for me. I take with me the thought: "There are no fearless people, there are people who fear less."
Ägeege CEO
"Kerdu helped me keep my many thoughts and ideas in a mess and find focus. With small, consistent steps, he has supported me in taking the email list, the first video training and other steps towards my dreams. I am grateful for the very pleasant cooperation. I highly recommend it!"
Personalileidja CEO
"Kerdu motivates, energizes and makes business and mindset tips 'easy to digest' for everyone. He always brings warmth and positivity to his endeavors. His knowledge and recommendations on digital marketing have had a great impact on my own business goals. Kerdu is a great person to work with ."
