Most athletes want to compete well and be mentally strong, but don't know how to achieve it. We know.We also know how big of a role strengthening the mind muscle plays in your success both in sports and in everyday life. Many athletes think that mental ability is born, you either have it or you don't. In reality, anyone can become strong, if they are willing to work hard enough.
Mental capacity plays a huge role in achieving peak performance, and many athletes think that this quality is either there or not. Fortunately, this is not true. Mental toughness is a skill like any other and can be developed.
In the podcast "Only girls in sports" by Radio 2 and ERR's sports department, Kerdu Lenear, the founder of Mindset Fitness, talks about training the mind muscle and mental strength and shares practical tips. Explaining how mindset training differs from sports psychology and emphasizing the necessity of training the mindset muscle and its benefits for athletes. There is also talk about the influence of self-resistance and fears in the career of athletes, which Kerdu studied in depth in his master's thesis.
"Mamba Mindset" is a term coined by the legendary American basketball player Kobe Bryant, which sums up his mindset and approach to life and sports.
Kobe believed that getting to the top required dedication and determination and relentless work. He was very competitive and saw every challenge as an opportunity to get even better. His way of thinking has often been associated with a "win at all costs" mentality, but Kobe has emphasized that it was always about more than winning. The goal was to give absolutely everything and be the best possible version of yourself!
Mindset Fitness Founder/
certified neuroencoding specialist
Kerdu is a wife, mother of two young athletes and a former professional basketball player who transformed her life when she discovered how to train her mindset.
Kerdu played basketball and studied communications at Auburn University in the US, earning a full scholarship. Among others, former NBA superstar and Kerdu's first basketball idol Charles Barkley graduated from the same university. An unforgettable memory was meeting her idol when Barkley went to give a pre-game motivational speech to the Kerdu's basketball team.
In addition to America, Kerdu has had a professional career in both Spain and Estonia, where she was also part of the Estonian women's national team for 10 years. One of the most memorable moments of his career was the opportunity to play against the legendary Kobe Bryant in the Adidas 3×3 street basketball tournament in Paris. In his work, Kerdu has studied the Mamba's mindset a lot and shares his observations about Kobe's mental strength and success.
In addition to training the mindset, Kerdu has also trained young basketball players. The experience of a professional athlete and coach has given him a good insight into the challenges that athletes have to face. He knows how strongly a competitive situation can affect a person and is happy to help others train their mental muscles in order to succeed better in sports and in life in general.
Inspired by personal development and transformation, Kerdu became a mindset coach and founded Mindset Fitness - a platform that teaches how to train the thinking muscle.
In 2024, Kerdu obtained an MBA master's degree at TalTech, where in her thesis she studied self-handicappingself-handicapping impact in professional career, i.e. how fear of failure and success causes people to avoid effort and how it makes it difficult to achieve success in both sports and leadership. Consequently, she developed a 5-step strategy for discovering self-handicapping.
She has completed training in sports psychology and holds a corresponding certificate accredited by the CTAA.
Kerdu's passion is to inspire you to discover your true potential and learn to use your thinking muscle, which you need to succeed both in sports and in everyday life. Thanks to his experience as a professional athlete and coach, Kerdu understands the difficulties you face and has the knowledge to help you overcome these obstacles.
Let's get further faster!
AUBURN UNIVERSITY
Kerdu played basketball and graduated from Auburn University in the USA, which belongs to the very strong SEC conference of the first division. While there, she had the opportunity to play against basketball legend Pat Summit and the Tennessee Volunteers.
ADDIDAS 3X3
Kerdu managed to meet and play basketball with his idol Kobe Bryant at the Adidas Streetball Championship in Paris.
Est vs USA Fiba 3×3 World Championships
Kerdu represented the Estonian national team at the Fiba 3x3 World Cup in Athens and played against WNBA star Skylar Diggins-Smith and the USA team in the quarterfinals.
Coaches often talk about the importance of mental strength and concentration in stressful situations, but how to achieve this? This is where MINDSET training for athletes comes into play. We support you in achieving your goals and help you use your potential to the maximum. Under our guidance, you will overcome obstacles, learn to maintain focus and achieve better results both in sports and in other areas of life. Don't limit yourself to a good performance only in training - take the strength of your mind muscle to a new level and show your full potential in competitions as well.
We give you the necessary tools to strengthen your mental toughness, so that you can focus your thoughts, feelings and actions on achieving optimal performance.
With the right way of thinking and training the mindset, you are able to analyze your performance and make the necessary changes to achieve even better results. Regardless of whether your goal is to improve performance for competitions, better focus during training or overcoming internal obstacles - athletes must be able to learn from losses and understand that setbacks are part of the learning process.
Let's dive into the exciting world of goal setting and look at different methods and strategies to achieve your goals. With the help of visualization techniques, accountability and a concrete and measurable action plan, you can turn your goals into reality. We also explore the role of motivation - how to maintain consistency on the journey towards your goals.
With the right mindset and mental muscle training, you have the potential to reach the top and inspire others around you.
DO YOU WANT TO TRAIN INDEPENDENTLY OR WITH THE WHOLE TEAM?
Take part in a 5-step program where, through upbeat videos and exercises, you will learn to manage emotions, overcome fears, increase self-confidence, focus and reduce competitive anxiety.
You train independently online at your own pace. Team training takes place both online and physically once a month.
LENGTH: 5 weeks - 5 months
WANT TO INVITE US TO YOUR TEAM OR CAMP?
We will be happy to train your team's mental muscle, either in a club or in a camp. The trainings are targeted according to the age group and teach young athletes, their parents and coaches practical techniques for managing thoughts and emotions, calming down and focusing, and improving performance.
PIKKUS: alates 30 minutit
WANT TO TRAIN INDIVIDUALLY?
Personal training takes place online and offers 1-1 coaching to help build confidence, reduce competition anxiety and go further faster.
LENGHT: 3-6 months
Kerdu not only inspires you or your team to train your mindset, but also teaches you how to do it through fun and practical exercises.
professional basketball player (BC Kalev/Cramo)
"The STOP technique affected me in such a way that I started taking time for myself in the mornings to focus calmly. Usually my mornings are quite chaotic, but it helped me take time out. It also became more and more difficult to think about bad emotions."
professionaalne korvpallur/Haapsalu Herilaste president
"Mindset Fitness treening on väga kasulik noortele, aidates arendada mõtlemisoskust juba varajases eas. Treening õpetab juhtima ja kontrollima oma mõtteid ja emotsioone. Eriliselt meeldejääv oli heleda ja tumeda koera jutustus, mis võib aidata muuta mõtteviisi."
professional soccer player (FC Flora)
“There are so many cool tools to use. I would especially point out visualization, inner speech and meditation. For example, before the last game I visualized different ways to score a goal and I scored in the first minute. This is definitely one thing that has started working immediately. I use the internal speech in every training and game. Even though I had heard about many of these things before, the program helped to re-establish them. There were definitely things I didn't know. It's powerful put together and very useful for anyone! You don't have to be a top athlete, the younger you start, the better."
TalTech/RIM coach
Mindset Fitness training helped young athletes learn how to manage their thoughts, which improved their performance. It was especially important for young athletes to learn how to cope in various stressful situations, using breathing techniques and thinking about the right things at the right time. They also learned how to prepare for training, set goals and find a suitable routine before competitions. The skills learned during practice helped significantly improve the team's free throw percentage, which was 52% at mid-season and rose to 78% by the end of the season, showing a 26% increase. This was achieved not by training free throws, but by developing the thinking muscle of the players and how to cope in stressful situations. Coping with your thoughts is an under-trained skill among young athletes. If you pay attention to it a few times a month, young athletes can improve their performance both individually and as a team, become more confident and enjoy their activities more. The interest of the coaches themselves is important in order to provide young athletes with the necessary instruction outside of the sport.
mother of a young basketball player
"As a former top athlete, Kerdu knows very well what mental preparation tricks young athletes might need on their way to the top. The Mindset Fitness course is structured in a way that young people can easily understand, the explanations are mixed with humor and videos and examples from real life are used for illustration. My 13-year-old basketball player listened to everything casually and with great interest, taking several pages of additional notes on his own initiative. He would treat his schoolwork with the same enthusiasm! A very necessary program that will definitely bring benefits, no matter what field you work in."
basketball player
"It was easy to understand because the explanations were good and simple. Talking in your form made it feel like talking face to face. The videos were fun and the exercises were interesting. Also got useful exercises. For example, "pizza breathing", which I have started to use both when shooting free throws and before testing, and it has helped me calm down."
curling
"Champion's mindset helped me the most to understand the importance of focus and that it can be improved with meditation. Taught the importance of body language and confidence training through visualization. I was already aware and convinced that it was necessary. The program gave me more tools to train it. It seems that in a short time I have been able to improve my ability to focus a bit, especially in the pre-game preparation. I recommend it to all high-achieving athletes!"
We bring you optimistic, practical and less than an hour programs on mindset topics. We talk to well-known Estonian athletes about training their mental muscles as well as how to support your young athlete as a parent. There are also short Mindset Fitness workouts and programs with other well-known and less well-known inspiring people to feed your way of thinking with positive and developing information. The presenter is Mindset Fitness manager Kerdu Lenear.